Nowadays, startups in the e-commerce industry often fail to dominate the market due to their inability to find the best keywords for their e-commerce product and category pages. But it shouldn’t be the same story for you. First, you can always hire one of the best expert ecommerce SEO services here. Next, it’s time for you to arm up with the right knowledge on how to do just that.
Keyword research plays a crucial role in gaining organic traffic, which then increases sales. But with so many options out there, how do you know which keywords are the right ones for your business? Today, we’ll show you just how professionals find the best keywords that suit their needs.
Prioritize the Keywords’ Search Volume That Suits Your Needs
The first thing that should pop up in your mind when working on keyword research is search volume. It’s basically the number of times a particular keyword is searched for on search engines like Google. But how do you know which search volumes suit your needs? Think about your goals and objectives. Are you looking to attract a large audience or target a specific niche?
If you aim to reach as many potential customers as possible, prioritizing keywords with high search volume would be ideal. On the other hand, if you have a specific target market in mind and want to focus on quality over quantity, opting for keywords with lower search volumes might be more appropriate.
Make Sure They’re Perfect For What You’re Selling
Selecting keywords that accurately describe your products or services and align with your target audience’s intent can help secure a successful conversion rate. To start off, conduct thorough research on your industry and competitors.
Look into popular search terms related to your niche, as well as specific features or benefits that set your products apart. Next, think about the language and terminology commonly used within your industry. Employing these keywords will not only help improve SEO but also resonate better with potential customers who are familiar with those terms.
Find Out the Commercial Intent
Next, commercial intent refers to the likelihood of a user making a purchase or engaging in a transaction based on their search query. To find out the commercial intent of specific keywords, you can start by analyzing the search results themselves. Take note of whether or not there are any ads displayed at the top or bottom of the page.
If there are multiple ads targeting those keywords, it’s a good indicator that they have high commercial value. Furthermore, you can explore keyword research tools that provide insights into competition levels and cost-per-click data. This information will give you an idea of how valuable these keywords are in terms of driving conversions and sales for your e-commerce business.
Go For Keywords With Lower Rates of Keyword Difficulty
Finding keywords with lower rates of keyword difficulty is a crucial strategy for optimizing your e-commerce product and category pages. By targeting these keywords, you boost your odds of ranking higher in SERPs and driving more organic traffic to your website. Luckily, various SEO tools are now available to help you do just that.
When selecting these low-difficulty keywords, ensure they are still relevant to your products or services. You don’t want to target keywords that have high search volume but are unrelated to what you’re selling. Focus on finding the sweet spot where the keyword matches both user intent and aligns with your offerings.
Remember that keyword research is an ongoing process. Keep monitoring changes in search trends and regularly update your keyword strategy to stay ahead of the competition. With thorough research and implementation of these proven tips, you’ll be well-equipped to drive organic traffic and improve conversions on your e-commerce platform.
